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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts
Annual subscriptions for apps: The pros and cons
They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.
How subscription apps can become painkillers
A case study of Welltory and Mimo’s journey to becoming painkillers for their users
How to turn freemium users into loyal subscribers
Why freemium can be your strongest growth engine, if you design it to convert
Why We’re Throwing $75K (and a Lot of Love) at Bolt’s World-Record Hackathon
RevenueCat Joins Bolt’s World’s Largest Hackathon with $75K in Prizes
Why teaching.com swapped free trials for guarantees (and won)
A 30-day guarantee turned out to be a smarter offer.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Why creative fatigue is killing your ROAS
Why ad algorithms punish slowness on creative testing and what you can do about it.
Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
Freemium at scale: How Life360 built trust and hit $1.8B
Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.
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The behavioral design behind a 12% ARPU increase at ASL Bloom
How Applica redesigned onboarding to bridge the gap between user goals and app value
How to pre-sell app subscriptions on the web before launch
Save on platform fees, capture early revenue, and set your app up for launch success.
How to communicate a price increase — and keep your best subscribers
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom